DMCA Policy

Effective Date: May 14, 2026
Last Updated: May 14, 2026

1. Policy Statement

Urbanriseapparel (“we,” “us,” “our”) respects the intellectual property rights of others and complies with the Digital Millennium Copyright Act (DMCA), codified at 17 U.S.C. § 512. This DMCA Policy outlines our procedures for responding to allegations of copyright infringement on our website https://urbanriseapparel.shop/ (the “Site”), which sells original T‑shirts and hoodies.

If you believe that any material on the Site (including product images, descriptions, designs, or text) infringes a copyrighted work owned or controlled by you, you must submit a written notice meeting the statutory requirements of 17 U.S.C. § 512(c)(3). We will respond expeditiously to remove or disable access to the allegedly infringing material and will notify the affected user. This policy also explains the process for filing a counter‑notice if you believe your content was removed in error.

This DMCA Policy is incorporated into our Terms of Service and supplements our broader Intellectual Property Claim Policy. In the event of any conflict, this DMCA Policy governs for copyright‑specific matters.

2. Designated DMCA Agent

Urbanriseapparel has designated a Copyright Agent to receive notifications of alleged copyright infringement. All DMCA notices, counter‑notices, and related correspondence must be sent exclusively to our designated agent using the following contact information. Notices sent to any other address (including general customer support) will not be considered timely or valid under the DMCA safe harbor provisions.

Important: Do not send DMCA notices to support@urbanriseapparel.shop or to our physical address without marking “DMCA AGENT” on the envelope. Such misdirected correspondence may not be reviewed within statutory deadlines.

3. DMCA Takedown Notice – Required Elements

To submit a valid DMCA notice of alleged copyright infringement, you must provide a written communication (by email or physical mail) that includes substantially the following elements. Failure to include all required elements may result in our inability to process your request and may preclude us from taking action under the DMCA safe harbor.

Sample subject line for email: “DMCA TAKEDOWN NOTICE – [Your Name] – [Copyrighted Work Title]”. Send the notice to dmca@urbanriseapparel.shop.

Warning – Liability for Misrepresentation: Under 17 U.S.C. § 512(f), any person who knowingly materially misrepresents that material is infringing may be liable for damages (including costs and attorneys’ fees) incurred by the alleged infringer or by us. Please ensure your claim is legitimate before submitting.

4. Our Response Upon Receipt of a Valid Notice

Upon receipt of a complete and valid DMCA takedown notice, Urbanriseapparel will:

1. Acknowledge receipt within 2 business days via email.
2. Remove or disable access to the allegedly infringing material expeditiously, typically within 2 to 5 business days.
3. Notify the affected user (the person who posted the allegedly infringing content) of the takedown, including a copy of the DMCA notice and information about filing a counter‑notice.
4. Take reasonable steps to inform the user that the material has been removed or disabled.

We will not restore the removed content unless we receive a valid counter‑notice (see Section 5) and the original complainant fails to file a court action within the statutory period.

5. DMCA Counter‑Notice (for Users Who Received a Takedown)

If your content was removed or disabled as a result of a DMCA notice and you believe the removal was a mistake or misidentification, you may submit a counter‑notice. The counter‑notice must be in writing and sent to our DMCA Agent at dmca@urbanriseapparel.shop. It must include substantially the following elements under 17 U.S.C. § 512(g)(3).

Counter‑notice processing timeline:

• Upon receipt of a valid counter‑notice, Urbanriseapparel will forward a copy to the original complainant (the party who submitted the takedown notice).
• The original complainant has 10 to 14 business days to notify us that they have filed a court action seeking a restraining order or injunction against the user’s continued infringement.
• If we do not receive such notice within 14 business days, we will restore the removed material within 10 to 14 business days after receiving the counter‑notice (unless we receive contrary instructions from a court).

Warning – False Counter‑Notices: Knowingly submitting a false counter‑notice may subject you to legal liability under 17 U.S.C. § 512(f).

6. Repeat Infringer Policy

Urbanriseapparel maintains a strict repeat infringer policy as required by the DMCA, 17 U.S.C. § 512(i)(1)(A). We will terminate, in appropriate circumstances, the accounts of users who are determined to be repeat infringers of copyright.

Definition of “Repeat Infringer”: A user (including any seller, designer, or third‑party contributor) who has received three (3) or more valid, unrefuted DMCA takedown notices within any 12‑month period, or who has been found by a court of law to have infringed copyright on our Site on two or more occasions.

Consequences of Repeat Infringer Status:

• Permanent termination of the user’s account (including any associated accounts sharing the same email address, IP address range, or payment method).
• Removal of all product listings, images, and content associated with the user.
• Denial of future registration attempts from the same individual or entity.

Progressive Enforcement: Even if the repeat infringer threshold is not met, we reserve the right to take the following escalating actions:

For egregious or willful infringement (e.g., counterfeiting of well‑known works), we may terminate after a single notice without progressive warnings.

7. Notices for Multiple Infringing Works

If you believe that multiple copyrighted works are being infringed on our Site, you may provide a representative list of those works in a single DMCA notice. The notice must otherwise comply with Section 3 above. For each infringing URL, provide a separate line item. We will process each URL individually, but the response timeline remains the same.

8. Record Keeping & Disclosure

Urbanriseapparel keeps records of all DMCA notices, counter‑notices, and related communications for at least three (3) years, as recommended by the U.S. Copyright Office. We may provide copies of these records to the alleged infringer, the complainant, or law enforcement as required by law. We do not publish these records publicly but may share them with third‑party service providers assisting in the DMCA process.

9. DMCA Safe Harbor Protection

Urbanriseapparel qualifies for the DMCA safe harbor for online service providers under 17 U.S.C. § 512(c) (infringement by storage of material at the direction of users). To maintain our safe harbor, we:

• Have a designated DMCA Agent (Section 2).
• Do not interfere with standard technical measures used by copyright owners to identify protected works.
• Respond expeditiously to valid takedown notices.
• Adopt and reasonably implement a repeat infringer policy (Section 6).

Nothing in this policy waives any defense or limitation of liability available to us under the DMCA or other applicable laws.

10. Policy Integration

This DMCA Policy supplements and should be read together with:

• Intellectual Property Claim Policy – broader coverage of trademarks, patents, trade dress.
• Terms of Service – governing law, arbitration, indemnification.
• Privacy Policy – how we handle personal information of claimants.

11. Changes to This DMCA Policy

Urbanriseapparel reserves the right to update this DMCA Policy at any time. Changes become effective immediately upon posting to https://urbanriseapparel.shop/dmca-notice/. Material changes (e.g., new designated agent contact information, changes to repeat infringer thresholds) will be announced via a website banner. The version in effect at the time of your notice submission governs processing.

12. Governing Law & Jurisdiction

This DMCA Policy and any disputes arising from DMCA notices or counter‑notices shall be governed by the laws of the State of Connecticut, without regard to conflict of law principles. Any legal action (including for misrepresentation under § 512(f)) must be filed in the state or federal courts located in Johnson County, Connecticut. You agree to personal jurisdiction and venue in those courts.

Disclaimer: This DMCA Policy does not constitute legal advice. If you are uncertain whether your copyright has been infringed or whether you have a valid claim, please consult an attorney. Urbanriseapparel is not responsible for any damages resulting from your reliance on this policy.

13. Acknowledgment

BY SUBMITTING A DMCA NOTICE OR COUNTER‑NOTICE TO URBANRISEAPPAREL, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREED TO THIS DMCA POLICY. YOU REPRESENT THAT THE INFORMATION YOU PROVIDE IS ACCURATE AND, UNDER PENALTY OF PERJURY, THAT YOU ARE THE COPYRIGHT OWNER OR AUTHORIZED TO ACT ON THEIR BEHALF. YOU UNDERSTAND THAT KNOWINGLY SUBMITTING A FALSE DMCA NOTICE OR COUNTER‑NOTICE MAY RESULT IN LEGAL LIABILITY, INCLUDING DAMAGES AND ATTORNEYS’ FEES UNDER 17 U.S.C. § 512(f).

Urbanriseapparel – Premium T‑shirts & Hoodies. Respecting copyright, empowering creators.
129 Long Hill Dr, Stamford, CT 06902-1416, United States | DMCA Agent: dmca@urbanriseapparel.shop